Skip to content
Up nextFKTvPAN14:00 UTCATLvFCV14:00 UTCMACvSHE16:00 UTCZIRvPAI16:00 UTCKALvSHE16:00 UTCPYUvDEB16:00 UTCFKJvNKV16:00 UTCILVvSTJ16:00 UTCINTvBAS16:00 UTCFCNvZIM16:00 UTCView all →
← The Wire Room
REWRITE1H AGO

Infantino defends FIFA commercialisation plan as funding boost

FIFA's president says the proposed FFE model would raise money for member associations while leaving tournament control inside the governing body.

Filed Thursday, 30 July 2026

Infantino defends FIFA commercialisation plan as funding boost

FIFA president Gianni Infantino has defended a proposed commercial model for the governing body, saying it is designed to strengthen football finances and would leave World Cup management under FIFA control.

What the proposal says

Infantino described FIFA Forward Enterprises, or FFE, as a proposal rather than a requirement. He said it is part of a consultation process and would only move forward if approved by a majority of FIFA's 211 member associations and the FIFA Council.

Under the plan, FFE would become a FIFA-owned and -controlled subsidiary that brings together commercial operations and events. It would handle marketing, sponsorship, broadcasting, licensing and new projects linked to FIFA competitions.

Money for member associations

Infantino said the model could increase the amount paid to each member association in the next Forward cycle from $8 million to $20 million. He added that associations could access a further $20 million through FIFA's Fast Forward programme, taking the possible total to $40 million.

He said the extra revenue would support better pitches, stronger national teams and more opportunities for young players. Infantino also argued that FIFA remains responsible to fans and would continue to run its major tournaments without outside interference.

Share this dispatch

Filed under

ControversyAnalysisCommercialisation

More from this beat