CORNERFLICK
The 2026 World Cup drove huge kit sales, with Argentina and Spain leading the market for national-team shirts.
Argentina sold about 5.4 million shirts, helped by Lionel Messi’s global appeal and the team’s run to the final. The figure made Argentina the tournament’s best-selling kit.
Spain came next with 4.65 million shirts sold. Their World Cup win, strong performances from a young squad and rising interest in players such as Lamine Yamal lifted demand for the La Roja shirt.
Together, the two sides accounted for a large share of World Cup kit sales and finished well clear of the rest of the field. The figures underline the commercial pull that comes with success on the pitch.