Michael Olise’s rise at the 2026 World Cup has gone beyond the pitch, with Le Parisien reporting that his shirt is the tournament’s top seller.
The France winger’s jersey is said to be moving faster than those of Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Harry Kane. Olise has become a major draw after a string of strong displays for France.
The 24-year-old has supplied six assists in four matches, becoming a key creative outlet for Didier Deschamps’ side. His form has helped France to four straight wins and strengthened their attacking rhythm.
French media have described him as an artist who has won over the country, while reports say official stores are struggling to keep up with demand for his shirt. The level of interest has pushed orders beyond production capacity, leaving many fans unable to buy one.
Olise’s links with Mbappé and Ousmane Dembélé have also drawn attention, and his rapid rise has turned him into one of the tournament’s defining names.
